Actualizing Innovation Effort: The Impact of Market Knowledge Diffusion in a Dynamic System of Competition
Abstract
This study focuses on the dynamic process that governs the impact of market knowledge diffusion on innovation effort and its subsequent effect on firm performance. First, the author proposes that three aspects of market knowledge (knowledge level, knowledge change, and extent of shared knowledge about customers and competitors) influence innovation effort. In so doing, she explicitly models the dynamic process of competition, including...
Paper Details
Title
Actualizing Innovation Effort: The Impact of Market Knowledge Diffusion in a Dynamic System of Competition
Published Date
Jul 1, 2004
Journal
Volume
68
Issue
3
Pages
1 - 20
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