The Use of Pledges to Build and Sustain Commitment in Distribution Channels
Abstract
Commitment in channel relationships is modeled as a function of (1) each party's perception of the other party's commitment, (2) self-reported and perceived pledges (idiosyncratic investments and...
Paper Details
Title
The Use of Pledges to Build and Sustain Commitment in Distribution Channels
Published Date
Feb 1, 1992
Volume
29
Issue
1
Pages
18 - 18
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