Conceptualizing and measuring consumer perceptions of retailer innovativeness in Taiwan
Abstract
This study aims to develop a reliable and valid measure of perceived retailer innovativeness (PRI) in Taiwan. Both qualitative and quantitative analyses were employed. A qualitative content analysis from six focus group interviews concludes a specific form of PRI. The quantitative study, which contains 486 7-Eleven and 489 Carrefour consumers, provides an exploratory and confirmatory factor analysis in examining the validity of PRI scale....
Paper Details
Title
Conceptualizing and measuring consumer perceptions of retailer innovativeness in Taiwan
Published Date
May 1, 2015
Volume
24
Pages
33 - 41
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