International R&D partnerships and intrafirm R&D–marketing–production integration of manufacturing firms in emerging economies

Volume: 43, Issue: 1, Pages: 32 - 44
Published: Jan 1, 2014
Abstract
Although cross-functional integration is important for research and development (R&D), research about implications of cross-functional integration has been rather sparse. In new product development (NPD), no study to date has examined intrafirm as well as interfirm integration of key functions such as intrafirm R&D–marketing–production together with interfirm integration of host R&D–partner R&D. Such marketing and operations interface...
Paper Details
Title
International R&D partnerships and intrafirm R&D–marketing–production integration of manufacturing firms in emerging economies
Published Date
Jan 1, 2014
Volume
43
Issue
1
Pages
32 - 44
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