Other
For better or for worse?
Abstract
Purpose – The authors aim to study the direct and moderating effects of relationship age, continuance commitment and satisfaction on the generation of positive and negative word of mouth (P/NWOM). Design/methodology/approach – Hypotheses based on the notion of liability of adolescence and the motivation to generate P/NWOM were tested with data collected through a survey of a random sample of customers of fixed-line telephone users. Findings –...
Paper Details
Title
For better or for worse?
Published Date
Sep 20, 2013
Volume
47
Issue
10
Pages
1598 - 1621
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Notes
History