“I know you’ve seen it!” Individual and social factors for users’ chatting behavior on Facebook

An online survey (N = 207) investigated how the seen-function influences users’ answering behavior in Facebook chatting. The seen-function is a chat-feature that provides more transparency over the course of a chat conversation and thus may also intensify the mutual awareness of chat partners. Based on the need to belong and fear of ostracism as motivators for user behavior it was hypothesized that users with a higher value of these personality...