Developing the index for product design communication and evaluation from emotional perspectives
Abstract
Often customers make their purchase decision based on price, quality and functionality of the product. Sometimes the decision is influenced by the perceived value, which is always subjective and emotion-driven. In order to ensure successful launch of a product, it is extremely important to predict the perceived value of design alternatives systematically based on the common language understood by both target users and designers. However, the...
Paper Details
Title
Developing the index for product design communication and evaluation from emotional perspectives
Published Date
Feb 1, 2012
Volume
39
Issue
2
Pages
2011 - 2020
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