Investing in customer loyalty: the moderating role of relational characteristics
Abstract
The purpose of this study is to explore the linkages between relationship investment, relationship quality, and loyalty, as well as the moderating role of relational characteristics of age (length of relationship), density (number of unique relational ties), and dependence (extent of dependence on relationship partnership). Based on the interpersonal perspective, this study extends previous research by incorporating relational characteristics in...
Paper Details
Title
Investing in customer loyalty: the moderating role of relational characteristics
Published Date
Nov 9, 2013
Journal
Volume
9
Issue
1
Pages
17 - 40
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Notes
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