A Diffusion Model for Preannounced Products
Abstract
Strategic preannouncement of a new product launch by a firm creates a pent-up demand (or consumers committed to purchase prior to launch) for the new product. The level of the pent-up demand depends, among other factors, on the timing and the reputation of the firm announcing the new product; it is critical in shaping up the diffusion process of the new product after launch. In this paper, we develop a two-phase diffusion model that describes...
Paper Details
Title
A Diffusion Model for Preannounced Products
Published Date
Dec 20, 2013
Journal
Volume
1
Issue
1
Pages
77 - 89
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