An Individual Business Model in the Making: a Chef’s Quest for Creative Freedom
Abstract
This article extends the study of business models by exploring a type rarely considered – the individual business model – and investigates the set of activities, organizing, and strategic resources individuals employ to create and capture value while pursuing their interests and motivations. Insights are drawn from an in-depth longitudinal inductive case study to examine the triggers, mechanisms and changes in the evolving individual business...
Paper Details
Title
An Individual Business Model in the Making: a Chef’s Quest for Creative Freedom
Published Date
Apr 1, 2010
Journal
Volume
43
Issue
2-3
Pages
408 - 430
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Notes
History