What makes a marketer? Development of ‘marketing professional identity’ among marketing graduates during early career experiences

A sample of marketing graduates was surveyed to identify the factors that caused some of them to feel that they had become ‘professional marketers’ consequent to their early experiences of work in graduate marketing positions. A model of the possible determinants of the form of ‘workplace identity’ that a marketing graduate would assume was developed and tested. The model hypothesised that: (i) a firm's approaches to training and management...