Choosing a qualitative data analysis tool: a comparison of NVivo and Leximancer

As the use and availability of qualitative software analysis tools increase, so does ambiguity regarding the choice of the most appropriate software in sport management research. This paper uses NVivo and Leximancer to analyse the same set of data derived from interviews with sport management experts on high performance sport to showcase the differences in findings depending on the type of software used. The findings alert sport management and...