In Search of Platforms to Increase Market Responsiveness: Evidence from Foreign Subsidiaries
Abstract
Market responsiveness is one of several important outcome consequences that denote a foreign subsidiary's success. The authors examine how foreign subsidiaries can improve their market responsiveness through understanding the different roles of information system integration and knowledge codification in connection with related market knowledge that resides in their headquarters. The authors test hypotheses on data collected from 140 foreign...
Paper Details
Title
In Search of Platforms to Increase Market Responsiveness: Evidence from Foreign Subsidiaries
Published Date
Jun 1, 2009
Volume
17
Issue
2
Pages
59 - 73
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