Is There Enough Time on the Clock? Parental Involvement and Mediation of Children's Television Viewing

Recent research on parental mediation has indicated mixed relationships with demographic and attitudinal factors. Building on critiques of demographic predictors, this study tests the concept of parental involvement. Our results confirm 3 distinct mediation strategies (coviewing, restrictive mediation, and instructive mediation) and suggest that their connections are better explained not only by parents' concerns about television, but also by...