Effects of Timing and Sincerity of an Apology on Satisfaction and Changes in Negative Feelings During Conflicts

Using attribution theory, this study examined the effects of apology timing, apology sincerity, and feeling understood on communication satisfaction and changes in negative emotions (e.g., anger and sadness) during conflict discussions. Sixty romantic couples engaged in conversations about recurring disagreements in their relationships. One partner from each couple apologized either earlier or later during the discussions. The findings showed...