Reputation and Supportive Behavior: Moderating Impacts of Foreignness, Industry and Local Exposure

We first examine whether there is a relationship between firm reputation and the stated propensity of an individual to pursue behaviors that support the firm. We then examine the extent to which the reputation-supportive behavior linkage is moderated by the firm's foreignness, its industry and its exposure in its local market. In a multi-level analysis using 117,195 individual evaluations of 125 companies in the context of Latin America and...