Perspective: A Review of Marketing Research on Product Design with Directions for Future Research

Volume: 33, Issue: 3, Pages: 320 - 341
Published: May 1, 2016
Abstract
The authors provide synthesized summaries of research on product design conducted over the 20-year period from 1995 to 2014, as well as suggestions for future research. Building on the conceptual model of product design proposed by Luchs and Swan, the current project describes research findings based on a review of 252 articles drawn from eight of the academic journals most influential to marketing thought, and identified by their inclusion of...
Paper Details
Title
Perspective: A Review of Marketing Research on Product Design with Directions for Future Research
Published Date
May 1, 2016
Volume
33
Issue
3
Pages
320 - 341
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