Transfer Management for Global Product Development Organization
Published: Jan 1, 2011
Abstract
Large multinationals must continually innovate to produce products and services that meet the needs of a global market. In order to distribute work across multiple sites, they use techniques such as offshoring and outsourcing. This requires them to address organizational and cultural aspects to coordinate distributed product development activities. While these techniques have received great interest in business as well as research in recent...
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