Mobile Marketing From Marketing Strategy to Mobile Marketing Campaign Implementation
Abstract
Over the past few years, mobile marketinghas generated an increasing interest among academicsandpractitioners.Whilenumerousstudies haveprovidedimportantinsights into the mobile marketing, our understanding of this topic of growing interest and...
Paper Details
Title
Mobile Marketing From Marketing Strategy to Mobile Marketing Campaign Implementation
Published Date
Feb 25, 2015
Volume
2
Issue
2
Pages
1175 - 1187
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