Changes in children's meal orders following healthy menu modifications at a regional U.S. restaurant chain.
Abstract
Objective
To examine changes in children's meal orders, price, and revenue following the implementation of a healthier children's menu in a full-service restaurant chain.
Methods
In April 2012, the healthier menu was implemented, featuring more meals meeting nutrition standards, healthy side dishes by default, and removal of French fries and soda (which could be substituted). Orders (n = 352,192) were analyzed before (September 2011...
Paper Details
Title
Changes in children's meal orders following healthy menu modifications at a regional U.S. restaurant chain.
Published Date
May 1, 2015
Journal
Volume
23
Issue
5
Pages
1055 - 1062
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Notes
History