Business model innovation and strategy making nexus: evidence from a cross‐industry mixed‐methods study

Theory discussing how to define and frame the relationship between the strategy making process ( SMP ) and business model innovation ( BMI ) is still incipient in the academic literature. Thus, this study aims at investigating the relationship between SMP and BMI by addressing (1) when firms engage in BMI within the overall SMP , and (2) how firms design a new business model ( BM ) or improve their current BM within the overall SMP . The...