Conveying information effectively in a virtual world: Insights from synthesized task closure and media richness

Scholars and practitioners alike increasingly emphasize the importance of the virtual world as a new medium of communication. Key to the success of this digital medium is its ability to support information exchange when compared with face‐to‐face communication. Its potential is highlighted by the literature illustrating the inadequacy of traditional computer‐mediated communication ( CMC ) tools, such as e‐mail and video conferencing, to support...