Absorptive capacity and mass customization capability

Volume: 35, Issue: 9, Pages: 1275 - 1294
Published: Sep 17, 2015
Abstract
Purpose – The purpose of this paper is to investigate the effects of a manufacturer’s absorptive capacity (AC) on its mass customization capability (MCC). Design/methodology/approach – The authors conceptualize AC within the supply chain context as four processes: knowledge acquisition from customers, knowledge acquisition from suppliers, knowledge assimilation, and knowledge application. The authors then propose and empirically test a model on...
Paper Details
Title
Absorptive capacity and mass customization capability
Published Date
Sep 17, 2015
Volume
35
Issue
9
Pages
1275 - 1294
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