Effects of Fitness Advertising on Weight and Body Shape Dissatisfaction, Social Physique Anxiety, and Exercise Motives in a Sample of Healthy‐Weight Females

The effects of exposure to fitness advertising on multiple dimensions of female body image were explored. Healthy weight females ( N = 185) were randomly assigned to a model‐focused, product‐focused, or control group and completed body image inventories during a pre‐test and following exposure to fitness advertising 1 week later. There were no significant main effects for group or time on any body image measures. A group by time interaction was...