The Determinants of Seller-Buyer Interactions during New Product Development in Technology-Based Industrial Markets

A growing body of literature indicates that the new product development (NPD) process in technology-based, industrial markets is characterized by collaborative seller-buyer relationships. Unfortunately, the extant literature is deficient in some significant ways. For example, there is no theoretical framework that explicates the content of these relationships. Also, there is little empirical research on the antecedents or consequences of these...