Calorie Reductions and Within-Meal Calorie Compensation in Children's Meal Combos

Objective: What happens if a fast-food restaurant chain lowers the calories in a children’s meal bundle (CMB), mainly by reducing the portion size of French fries? This study examines how such changes may influence within-meals selections. Specifically, do lower-calorie changes lead to within-meal calorie compensation? Design and Methods: Item-level anonymous transaction data were collected for thirty representative US restaurants during the...