Drivers for a successful acquisition : The case of Jaguar Land Rover’s acquisition by Tata
Published: Jan 1, 2015
Abstract
The automotive management literature stated that Jaguar Land Rover (JLR) was not successful under Ford ownership. Recent JLR‟s reports and automotive publications highlight that JLR has been successful under Tata ownership. Therefore, this paper aims to identify the various factors behind Tata-JLR‟s success by investigating the post-acquisition strategies adopted by Tata for JLR. This paper uses qualitative study primarily based on interviews...
Paper Details
Title
Drivers for a successful acquisition : The case of Jaguar Land Rover’s acquisition by Tata
Published Date
Jan 1, 2015
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