INTERNATIONAL POLICY FRAMEWORK THE BRAND PERSONALITY
The study of International Relation (IR) can be traced back to the 17th century, since then IR has been dominated by informal trans-governmental and trans-national relations between counties. This paper defines an International Policy Framework in light of theories such as New Institutional Economics and Spatial Economics, whereby economies can enhance their export income and societal benefits. States can facilitate growing their economic pie; expanding access to wealth. Concurrently they can increase their tax base and enhance their ability to deliver quality public services. After establishing a general understanding of the macroeconomic activities within an economy, the theory of comparative advantage has been defined to validate sector-specific openness whereby trading partners can benefit mutually. Finally an Input/Output model is used to evaluate the economic activities and a general framework is established defining key steps for identifying and implementing successful IRs.