Competitive Strategy: Techniques for Analyzing Industries and Competitors
Abstract
Michael Porter presents a comprehensive structural framework and analytical techniques to help a firm to analyze its industry and evolution, understand its competitors and its own position, and translate this understanding into a competitive strategy to allow the firm to compete more effectively to strengthen its market position. The introduction reviews a classic approach to strategy formulation, one that comprises a combination of ends and...
Paper Details
Title
Competitive Strategy: Techniques for Analyzing Industries and Competitors
Published Date
Jan 1, 1980
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