Review paper

Growth Projections and Assortment Planning of Commodity Products Across Multiple Stores: A Data Mining and Optimization Approach

Volume: 27, Issue: 4, Pages: 619 - 635
Published: Nov 1, 2015
Abstract
Product assortment and availability are important determinants of sales success for firms of industrial commodity products. Well-known pricing and promotion strategies for differentiated products do not translate well to such products where price is closely tied to the cost of the products. Consequently, firms with multiple stores of commodity products are faced with the problem of product assortment that incorporates varying geographic and...
Paper Details
Title
Growth Projections and Assortment Planning of Commodity Products Across Multiple Stores: A Data Mining and Optimization Approach
Published Date
Nov 1, 2015
Volume
27
Issue
4
Pages
619 - 635
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