New Product Development Practices and Early‐Stage Firms: Two In‐Depth Case Studies

New product development practices ( NPD ) have been well studied for decades in large, established companies. Implementation of best practices such as predevelopment market planning and cross‐functional teams have been positively correlated with product and project success over a variety of measures. However, for small new ventures, field research into ground‐level adoption of NPD practices is lacking. Because of the risks associated with...