How should firms deal with counterfeiting?

Purpose – The production and sale of counterfeit products is big business in the international economy. Nowhere is this more evident than in China. This paper aims to review the anti-counterfeiting strategies that have been identified in the literature on counterfeiting. Design/methodology/approach – The paper takes the form of a literature review. Findings – This paper reviews 11 anti-counterfeiting strategies that have been suggested by...