Explorative versus Exploitative Business Model Change: The Cognitive Antecedents of Firm-Level Responses to Disruptive Innovation

Published: Mar 1, 2015
Abstract
We develop a typology of incumbent adaptations to emerging disruptive business model innovations, based on two generic strategies: (i) explorative adoption of a disruptive business model, (ii) exploitative strengthening of the existing business model. We derive and test hypotheses concerning the cognitive antecedents of managerial intentions to embrace each of the two adaptation strategies. The results from our study of the real estate brokerage...
Paper Details
Title
Explorative versus Exploitative Business Model Change: The Cognitive Antecedents of Firm-Level Responses to Disruptive Innovation
Published Date
Mar 1, 2015
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