Um estudo bibliométrico dos modelos culturais na pesquisa em negócios internacionais

Culture and the influence of national cultures and cultural differences have been widely studied in International Business (IB) research especially over the past three decades. To better understand what culture actually means and its implications on firms’ international operations, several cultural models and taxonomies have been put forward. In this paper we review the main cultural models in the extant IB research – Hofstede’s (1980), Hall’s...