Perceptual Differences of Marketing Journals: A Worldwide Perspective

Volume: 13, Issue: 4, Pages: 389 - 402
Published: Jan 1, 2002
Abstract
The practice of evaluating faculty and business schools based on their journal publications has increased the emphasis on research output in peer reviewed journals. Since journal standings are a frequently debated issue, this study seeks to examine the perceptual differences of journals between different segments of marketing academics. Based on a worldwide online survey, journals are assessed in terms of four subjective quality metrics: journal...
Paper Details
Title
Perceptual Differences of Marketing Journals: A Worldwide Perspective
Published Date
Jan 1, 2002
Volume
13
Issue
4
Pages
389 - 402
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