Long-Range Forecasting for a Consumer Durable in an International Market

Published: Jan 1, 1968
Abstract
There has been a substantial amount of interest recently in long-range planning. One necessary component of the long-range plan Is the long-range forecast. In contrast to the emphasis on the planning process, however, little attention has been given to forecasting. This study considers the problem of long-range forecasting in a situation which is of growing importance - forecasting sales for international markets.Many researchers appear to...
Paper Details
Title
Long-Range Forecasting for a Consumer Durable in an International Market
Published Date
Jan 1, 1968
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