Effective Global Strategy Implementation
Abstract
This article offers a contingency framework of global strategy implementation effectiveness on firm performance. The research question we seek to address is what the structural and process requirements are for MNEs to successfully implement global strategy through increased efficiency and effectiveness of integration and coordination across world markets.
Our central premise is that MNEs’ capabilities in establishing supporting structural...
Paper Details
Title
Effective Global Strategy Implementation
Published Date
Apr 1, 2011
Volume
51
Issue
2
Pages
179 - 192
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