Combining Lab Experiments and Industry Data in Transaction Cost Analysis: The Case of Competition as a Safeguard

Combining Lab Experiments and Industry Data in Transaction Cost Analysis: The Case of Competition as a Safeguard Get access Shantanu Dutta, Shantanu Dutta assistant professor of marketing Graduate School of Business, University of Chicago Search for other works by this author on: Oxford Academic Google Scholar George John George John professor of marketing Carlson School of Management, University of Minnesota Search for other works by this...