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doi.org/10.2139/ssrn.908999
Other
Word-of-Mouth as Self-Enhancement
Andrea C. Wojnicki
4
,
David Godes
16
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SSRN Electronic Journal
Published
: Jan 1, 2008
102
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Paper Fields
Linguistics
Philosophy
Word of mouth
Business
Advertising
Psychology
Word (group theory)
Paper Details
Title
Word-of-Mouth as Self-Enhancement
DOI
doi.org/10.2139/ssrn.908999
Published Date
Jan 1, 2008
Journal
SSRN Electronic Journal
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History
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