Has Management Studies Lost Its Way? Ideas for More Imaginative and Innovative Research

Despite the huge increase in the number of management articles published during the three last decades, there is a serious shortage of high‐impact research in management studies. We contend that a primary reason behind this paradoxical shortage is the near total dominance of incremental gap‐spotting research in management. This domination is even more paradoxical as it is well known that gap‐spotting rarely leads to influential theories. We...