A micro-firm created for global markets. Case study
Issue: 31, Pages: 1 - 33
Published: Dec 1, 2011
Abstract
This case study illustrates how five, young entrepreneurs created amicro-firm called Dewak in Colombia with the aim to offer software customizationservices in the global market. Different Internet promotionstrategies helped the firm to position itself in the market and, hence, toacquire a steady stream of clients. The firm also had to face several obstaclesconcerning procedures related to the export of services in Colombia,the nationalization of...
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