How to Design a Winning Business Model

Published on Jan 1, 2011
Ramon Casadesus-Masanell21
Estimated H-index: 21
Joan E. Ricart20
Estimated H-index: 20
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  • Citations (218)
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Abstract The advent and enormous growth of digital technologies, and associated data, force firms to respond to novel digital challenges and increasingly lead them to transform their existing business models. Importantly, given that digital transformation has a strong impact on multiple disciplines, such as logistics, marketing, and strategy, and involves multiple stakeholders, such as service providers, platforms, employees and end-users, it also requires researchers and businesses to adopt a m...
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Developing products, services and vertical applications for the future digitized society in the 6G era requires a multidisciplinary approach and a re-definition of how we create, deliver and consume network resources, data and services for both communications and sensing purposes. This development will change and disrupt the traditional business models and ecosystem roles of digital service providers, as well as open the market for key stakeholders in the 6G era like digital service operators, c...
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In spite of the striking evidence that many firms run multiple business models, scholars and practitioners still lack a comprehensive understanding about business model portfolio dynamics, particularly when this happens in the digital space. Prior research on business model diversification tends to focus on supply-side complementarities, such as a firm’s synergies among resources and capabilities. Yet, the demand-side with its customer complementarities remains theoretically and empirically unde...
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In a new world of rapid change fueled by artificial intelligence technologies, Joan Enric Ricart argues that there are plenty of opportunities for companies to create competitive advantage with business model innovation. The winners of today and tomorrow are creators and architects of novel business models. CEOs help design business models. They should be ready for this challenge and learn how to compete with artificial intelligence-based business models.
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AI is a new technology that enables organizations to leverage their data to create new value propositions for customers. Javier Zamora argues that the introduction of AI in any organization translates into new business challenges, because the data, both as input, as well as output of AI models, requires a specific governance. In this chapter, Zamora presents a holistic framework on the use of data and AI algorithms. He also outlines some comprehensive guidelines that general managers should foll...
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In the last decades, academic and managerial literatures have paid great attention by about the notion of the business model (BM). Accordingly, a wide range of literature was created to identify and acknowledge the capacity to create and renew organizational BM as one of the fundamental sources of competitiveness and value creation. However, until now, the notion and application of business model innovation (BMI) research has mostly been developed in relation to large companies and organizations...
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Newly-emerging, digitally-based technological innovations, such as augmented reality (AR) and virtual reality (VR), are new drivers for business model innovation. This study aims to develop a better understanding of the impact of AR/VR technologies on business model innovation in technology companies. The objective of the study is “to explore the impact of augmented reality and virtual reality technologies on business model innovation in technology companies in Germany”. This paper investigates ...