Match!

The resource matching foundations of competitive advantage

Published on May 30, 2008in International Marketing Review3.45
· DOI :10.1108/02651330810877207
Steven H. Seggie10
Estimated H-index: 10
(Bilkent University),
David A. Griffith44
Estimated H-index: 44
(SPbU: Saint Petersburg State University)
Cite
Abstract
Purpose – The extant international service marketing literature focuses heavily on the impact of globalization on the outward process of the internationalization of service firms. The purpose of this paper is to propose scholars examine international service marketing from a different perspective, that of the globalization of domestic markets and the existence of global segments throughout the world.Design/methodology/approach – The paper uses resource‐advantage theory and a congruence approach to suggest that the alignment of resources with consumer needs in the globalized domestic market leads to competitive advantage for the firm.Findings – It can be argued that this alignment will lead to the replication of the competitive advantage across global segments in expansion to new markets.Originality/value – The paper provides two significant contributions to the literature: a new perspective for considering the globalization of services that incorporates the challenges of operating in globalized markets; a...
  • References (70)
  • Citations (22)
Cite
References70
Newest
#1Robert W. Palmatier (UC: University of Cincinnati)H-Index: 30
#2Rajiv P. Dant (College of Business Administration)H-Index: 30
Last.Kenneth R. Evans (MU: University of Missouri)H-Index: 26
view all 4 authors...
#1Fredric Kropp (Monterey Institute of International Studies)H-Index: 15
#2Noel J. Lindsay (University of Adelaide)H-Index: 10
Last.Aviv Shoham (University of Haifa)H-Index: 35
view all 3 authors...
#1Shichun Xu (MSU: Michigan State University)H-Index: 6
#2S. Tamer Cavusgil (MSU: Michigan State University)H-Index: 60
Last.J. Chris White (MSU: Michigan State University)H-Index: 9
view all 3 authors...
#1Chris Styles (USYD: University of Sydney)H-Index: 23
#2Paul G. Patterson (UNSW: University of New South Wales)H-Index: 38
Last.Vinh Q. La (UNSW: University of New South Wales)H-Index: 3
view all 3 authors...
Cited By22
Newest
#1Mousalam Alabdul Razzak (UW: University of Waterloo)H-Index: 1
#2Osama Sam Al-Kwifi (Qatar University)H-Index: 7
Last.Zafar U. Ahmed (American University of Ras Al Khaimah)H-Index: 2
view all 3 authors...
#1David A. Griffith (MSU: Michigan State University)H-Index: 44
#2Goksel Yalcinkaya (UNH: University of New Hampshire)H-Index: 11
#1Ian R. Hodgkinson (Lboro: Loughborough University)H-Index: 7
#2M.N. Ravishankar (Lboro: Loughborough University)H-Index: 11
Last.Michelle Aitken-Fischer (Lboro: Loughborough University)H-Index: 1
view all 3 authors...
#1Peter Magnusson (FIU: Florida International University)H-Index: 16
#2Stanford A. Westjohn (UT: University of Toledo)H-Index: 11
Last.Srdan Zdravkovic (Bryant University)H-Index: 9
view all 5 authors...
#1D. Steven White (UMassD: University of Massachusetts Dartmouth)H-Index: 15
#2Godwin Ariguzo (UMassD: University of Massachusetts Dartmouth)H-Index: 5
Last.Catharine M. Curran (UMassD: University of Massachusetts Dartmouth)H-Index: 4
view all 3 authors...
View next paperA General Theory of Competition