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The resource matching foundations of competitive advantage

Published on May 30, 2008in International Marketing Review 3.45
· DOI :10.1108/02651330810877207
Steven H. Seggie10
Estimated H-index: 10
(Bilkent University),
David A. Griffith44
Estimated H-index: 44
(SPbU: Saint Petersburg State University)
Purpose – The extant international service marketing literature focuses heavily on the impact of globalization on the outward process of the internationalization of service firms. The purpose of this paper is to propose scholars examine international service marketing from a different perspective, that of the globalization of domestic markets and the existence of global segments throughout the world.Design/methodology/approach – The paper uses resource‐advantage theory and a congruence approach to suggest that the alignment of resources with consumer needs in the globalized domestic market leads to competitive advantage for the firm.Findings – It can be argued that this alignment will lead to the replication of the competitive advantage across global segments in expansion to new markets.Originality/value – The paper provides two significant contributions to the literature: a new perspective for considering the globalization of services that incorporates the challenges of operating in globalized markets; a...
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  • Citations (22)
Published on Apr 24, 2009in International Marketing Review 3.45
César Camisón18
Estimated H-index: 18
Ana Villar2
Estimated H-index: 2
Purpose – The purpose of this paper is to provide an in‐depth appraisal of the internal drivers motivating firms to select cooperative internationalization processes.Design/methodology/approach – Building on the resource‐based view, and using a sample of 401 Spanish firms, the authors examine the direct and indirect effects of ability to internationalize on propensity for cooperative internationalization.Findings – Capabilities are a positive predictor of propensity for cooperative international...
24 Citations Source Cite
Published on Mar 1, 2007in Journal of International Marketing 3.38
Esther Sanchez-Peinado6
Estimated H-index: 6
José Pla-Barber6
Estimated H-index: 6
(University of Valencia),
Louis Hébert7
Estimated H-index: 7
(HEC Montréal)
Abstract This work investigates how a firm's international strategy affects choice of entry mode in the service sector. The inherent complexity associated with studying a heterogeneous sector such as services requires researchers to investigate variables that go beyond those drawn from traditional empirical work on the manufacturing sector. The adoption of a broader theoretical perspective and the introduction of these new variables may well provide further evidence of the determinants of servic...
88 Citations Source Cite
Published on Oct 1, 2006in Journal of Marketing 7.82
Robert W. Palmatier30
Estimated H-index: 30
(UC: University of Cincinnati),
Rajiv P. Dant30
Estimated H-index: 30
(College of Business Administration)
+ 1 AuthorsKenneth R. Evans26
Estimated H-index: 26
(MU: University of Missouri)
Relationship marketing (RM) has emerged as one of the dominant mantras in business strategy circles, though RM investigations often yield mixed results. To help managers and researchers improve the effectiveness of their efforts, the authors synthesize RM empirical research in a meta-analytic framework. Although the fundamental premise that RM positively affects performance is well supported, many of the authors’ findings have significant implications for research and practice. Relationship inve...
1,553 Citations Source Cite
Published on Sep 1, 2006in Journal of International Marketing 3.38
David A. Griffith44
Estimated H-index: 44
(SPbU: Saint Petersburg State University),
Matthew B. Myers6
Estimated H-index: 6
(College of Business Administration),
Michael Harvey34
Estimated H-index: 34
(University of Mississippi)
Abstract The increasing globalization of business has heightened the importance of understanding national cultural influences in interorganizational relationships from both a cross-cultural and an intercultural perspective. The authors use Hofstede's (2001) multidimensional national cultural framework to theorize differences in the relationships between key firm resources. Specifically, they explore relationship resources (i.e., the influence of trust on commitment), knowledge resources (i.e., t...
131 Citations Source Cite
Published on Sep 1, 2006in Journal of International Marketing 3.38
Susan Freeman20
Estimated H-index: 20
(Monash University),
Ron Edwards10
Estimated H-index: 10
(Monash University),
Bill Schroder7
Estimated H-index: 7
(Monash University)
Abstract The authors identify the following key constraints that smaller born-global firms face: lack of economies of scale, lack of resources (financial and knowledge), and aversion to risk taking. The authors explore how such firms overcome these constraints by using technology to achieve competitive advantage and by networking competencies to develop a range of alliances and collaborative partnerships. Thus, the article focuses on a particular aspect of business-to-business marketing, namely,...
314 Citations Source Cite
Published on Sep 1, 2006in International Marketing Review 3.45
Fredric Kropp15
Estimated H-index: 15
(Monterey Institute of International Studies),
Noel J. Lindsay10
Estimated H-index: 10
(University of Adelaide),
Aviv Shoham35
Estimated H-index: 35
(University of Haifa)
Purpose – This study examines the interrelationships between aspects of entrepreneurial, market, and learning orientations, and international entrepreneurial business venture (IEBV) performance.Design/methodology/approach – Data were collected from 396 entrepreneurs and 143 senior managers from early stage, growth‐oriented firms in the Republic of South Africa. These firms had an international focus in that 20 per cent began exporting from their inception and the remaining 80 per cent either beg...
216 Citations Source Cite
Published on Jun 1, 2006in Journal of International Marketing 3.38
Shichun Xu6
Estimated H-index: 6
(MSU: Michigan State University),
S. Tamer Cavusgil60
Estimated H-index: 60
(MSU: Michigan State University),
J. Chris White9
Estimated H-index: 9
(MSU: Michigan State University)
Abstract The international marketing literature has produced divergent findings regarding the effect of a standardized marketing strategy on firm performance among large multinational corporations (MNCs). Prior research has typically considered external or environmental factors to reconcile different findings. This study employs multiple perspectives of strategic fit (moderation, mediation, profile deviation, and covariation) to examine the effect of the internal fit among strategy, structure, a...
102 Citations Source Cite
Published on Mar 1, 2006in Journal of International Marketing 3.38
Charles R. Taylor31
Estimated H-index: 31
(Cork College of Commerce),
Shintaro Okazaki30
Estimated H-index: 30
(UAM: Autonomous University of Madrid)
Abstract This study reports the results of a survey of executives of subsidiaries of Japanese and U.S. firms operating in the European Union (EU). The fundamental issues addressed are the degree to which firms perceive EU national markets as similar, the degree to which firms use standardized advertising across the EU, and firms' reasons for standardizing advertising. Global marketing strategy theory contends that firms are more likely to follow a strategy if the environment is conducive to that...
47 Citations Source Cite
Published on Jan 1, 2006in Organizational Dynamics 1.40
David A. Griffith44
Estimated H-index: 44
SUMMARY Friedman’s contention that we are operatingin a flatter world is correct. However, it isarguedherethatfirmschallengedwithoper-ating in this environment must recognizethat the levelers have not made the playingfield equal for each firm. The playing fieldhas been leveled by increasing the need tofocus on the human capital (and constrain-ing managerial mindsets) of the supplychain personnel that the firm employs. Thisarticle has argued that human capital is thefoundation for business success in t...
18 Citations Source Cite
Published on Dec 1, 2005in Journal of International Marketing 3.38
Chris Styles23
Estimated H-index: 23
(USYD: University of Sydney),
Paul G. Patterson38
Estimated H-index: 38
(UNSW: University of New South Wales),
Vinh Q. La3
Estimated H-index: 3
(UNSW: University of New South Wales)
Abstract Despite the growing importance of service exports in the world economy, there is limited research into the unique success factors in this sector. This article reports the key lessons from 17 Australian exporters of knowledge-based services (e.g., market research, legal, advertising, engineering) that conduct business in Southeast Asia. The authors selected the cases in accordance with Patterson and Cicic's (1995) classification scheme, which recognizes key differences across service typ...
34 Citations Source Cite
Cited By22
Mousalam Alabdul Razzak1
Estimated H-index: 1
(UW: University of Waterloo),
Osama Sam Al-Kwifi7
Estimated H-index: 7
(Qatar University),
Zafar U. Ahmed2
Estimated H-index: 2
(American University of Ras Al Khaimah)
Researchers studying the alignment of business resources usually focus on business cases that inherently have continuous interactions built on long-term relationships at the firm level, dyadic level, or broader network level. While contractual limitations can be applied to resource alignment, resource engagement holds the notion of a persistent value-adding relationship. This paper proposes a theoretical framework based on previous theories and empirical studies on resource alignment ranging fro...
1 Citations Source Cite
Published on May 15, 2018in Cogent Business & Management
Valtteri Kaartemo3
Estimated H-index: 3
(UTU: University of Turku)
AbstractThis article analyses and develops the concept of international service based on a review of 407 articles published in high-ranking international business and service research journals. The review confirms that usage of the key concept of international service is ambiguous, and a new definition is proposed, characterising international service as a value co-creation process between two or more resource-integrating actors that do not share influential institutional arrangements because of...
1 Citations Source Cite
Published on Jan 7, 2015in International Journal of Advertising 2.23
David A. Griffith44
Estimated H-index: 44
(MSU: Michigan State University),
Goksel Yalcinkaya11
Estimated H-index: 11
(UNH: University of New Hampshire)
6 Citations Source Cite
Published on Nov 30, 2014in International Business Management
M. B. A. José G. Vargas-Hernández8
Estimated H-index: 8
(University of Guadalajara),
José Satsumi López-Morales1
Estimated H-index: 1
This paper aims to analyze the role of Mexican services multinationals and their impact in the global market place. The study aims to fill the existing gap in multinational service firms by clarifying the role of Mexican multinational service firms doing business in a context of economic globalization processes. This paper arises from the question on the increasing role of Mexican multinationals in supplying services in a more globalized economy based on the assumption that the share of the tota...
1 Citations Source Cite
Published on Nov 18, 2014in Service Industries Journal 1.15
Ian R. Hodgkinson7
Estimated H-index: 7
(Lboro: Loughborough University),
M.N. Ravishankar11
Estimated H-index: 11
(Lboro: Loughborough University),
Michelle Aitken-Fischer1
Estimated H-index: 1
(Lboro: Loughborough University)
Strategic resources are key inputs to strategy that can form the basis of superior service performance, yet there is scarce research on the strategic resources used by managers to realise ambidexterity: the simultaneous pursuit of alignment and adaptability. In this article, we draw on a qualitative case study of a leading European airline and examine the resource bundles used by managers in their orchestration of ambidexterity. Adopting a resource-advantage perspective, the study illustrates el...
7 Citations Source Cite
Published on Dec 1, 2013in Journal of International Marketing 3.38
Peter Magnusson16
Estimated H-index: 16
(FIU: Florida International University),
Stanford A. Westjohn11
Estimated H-index: 11
(UT: University of Toledo)
+ 2 AuthorsSrdan Zdravkovic9
Estimated H-index: 9
(Bryant University)
This study examines how export manager cultural intelligence (CQ) affects the relationship between marketing-mix adaptation and export performance. From a resource-advantage theory perspective, the authors posit that export man agers’ motivational and metacognitive CQ are intangible but valuable resources that influence marketing strategy and export performance. According to survey data from 153 U.S. exporting firms, export managers’ metacognitive CQ positively moderates the relationship between...
50 Citations Source Cite
Published on Oct 7, 2013in Journal of Services Marketing 2.42
Konstantinos Poulis8
Estimated H-index: 8
(University of Essex),
Efthimios Poulis7
Estimated H-index: 7
Mo Yamin17
Estimated H-index: 17
Purpose – The purpose is to construct an analytical framework that encapsulates implications for the marketing offering of service firms as a result of observed intra-national ethnic diversity in these firms' markets of operation. Design/methodology/approach – This is a conceptual approach which promotes the idea that acculturation matters for service firms operating in multicultural markets and adopts relevant propositions related to service firms' strategy in such markets. Findings – Integrati...
11 Citations Source Cite
Published on Apr 18, 2013
Jose M. Pinheiro (UC: University of Coimbra)
The concept of fit and its many applications in management research is discussed. An historical perspective is given and a pool of recent papers using fit concepts on several management research areas is inspected closer. The main purpose of this essay is to grasp the epistemological variety of approaches, concepts, applications, and measurability of fit, so as to establish context contributing to the formulation of future research questions involving such a concept and inherent dimensions.
Source Cite
Published on Apr 1, 2013in Services Marketing Quarterly
D. Steven White15
Estimated H-index: 15
(UMassD: University of Massachusetts Dartmouth),
Godwin Ariguzo5
Estimated H-index: 5
(UMassD: University of Massachusetts Dartmouth),
Catharine M. Curran4
Estimated H-index: 4
(UMassD: University of Massachusetts Dartmouth)
The economy of the United States became predominately service oriented over 50 years ago. Research regarding the significance of the growth of the service sector in the U.S. economy remains scant. Using time series analysis, this article investigates the significance of growth in total U.S. service exports for the 1960–2011 timeframe and provides an econometric estimate of expected growth in U.S. service export volume for 2012 through 2014. Knowing the significance, growth rate, and expected vol...
2 Citations Source Cite
Published on Mar 1, 2013in Journal of International Marketing 3.38
Bernhard Swoboda23
Estimated H-index: 23
Stefan Elsner4
Estimated H-index: 4
Abstract Research shows that most retailers expand abroad by transferring some elements of their format, and therefore their value chain, unchanged, while adapting other elements. However, little is known about how strongly a retail format's standardized or adapted elements affect performance in a foreign country. To shed light on this issue, this study focuses on the design of important processes and offerings, as both determine retailers' efficiency and sales. This study proposes that successf...
25 Citations Source Cite