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The resource matching foundations of competitive advantage
Published on May 30, 2008in International Marketing Review 2.60
· DOI :10.1108/02651330810877207
Steven H. Seggie10
Estimated H-index: 10
(Bilkent University),
David A. Griffith44
Estimated H-index: 44
(Saint Petersburg State University)
Purpose – The extant international service marketing literature focuses heavily on the impact of globalization on the outward process of the internationalization of service firms. The purpose of this paper is to propose scholars examine international service marketing from a different perspective, that of the globalization of domestic markets and the existence of global segments throughout the world.Design/methodology/approach – The paper uses resource‐advantage theory and a congruence approach to suggest that the alignment of resources with consumer needs in the globalized domestic market leads to competitive advantage for the firm.Findings – It can be argued that this alignment will lead to the replication of the competitive advantage across global segments in expansion to new markets.Originality/value – The paper provides two significant contributions to the literature: a new perspective for considering the globalization of services that incorporates the challenges of operating in globalized markets; a...
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  • Cited By (21)
Published on Jan 1, 2000
Shelby D. Hunt58
Estimated H-index: 58
337 Citations
Published on Dec 1, 1995in Journal of International Marketing 3.60
Paul G. Patterson37
Estimated H-index: 37
(University of Wollongong),
Muris Cicic3
Estimated H-index: 3
(University of Wollongong)
Globalization of markets and competition has created unlimited opportunities for marketers of services internationally. Service providers, with a wide range of products ranging from professional services to services embedded with tangible goods, have responded to these opportunities. In view of the limited empirical knowledge of service marketers internationally, this article reports on a study of actual experience in serving international customers. In particu lar, it proposes a classification ...
168 Citations Source Cite
Published on Jan 1, 1983
Theodore Levitt15
Estimated H-index: 15
The worldwide success of a growing list of products that have become household names is evidence that consumers the world over, despite deep-rooted cultural differences, are becoming more and more alike or, as the author puts it, "homogenized." In consequence, he contends, the traditional MNC's strategy of tailoring its products to the needs of multiple markets may put it at a severe disadvantage vis-a-vis competitors who apply marketing imagination to the task of developing advanced, functional...
2,434 Citations
Published on Jul 1, 1999in Journal of Advertising Research 2.33
Claude Pecheux6
Estimated H-index: 6
Christian Derbaix15
Estimated H-index: 15
126 Citations
Published on Dec 1, 2003in International Marketing Review 2.60
John K. Ryans2
Estimated H-index: 2
(College of Business Administration),
David A. Griffith44
Estimated H-index: 44
(Saint Petersburg State University),
D. Steven White11
Estimated H-index: 11
(University of Massachusetts Amherst)
For over 40 years academicians and practitioners have debated the standardization versus adaptation of international marketing strategy. Despite the importance of, and tremendous interest in the topic, and the volume of scholarly activity this topic has generated, the debate remains unresolved. Why? Here, it is argued that the last 40 years of scholarly research has advanced without a strong underlying theoretical framework. The historical foundations of the standardization/adaptation perspectiv...
140 Citations Source Cite
Published on Nov 1, 2005in European Journal of Marketing 1.50
Henry F.L. Chung16
Estimated H-index: 16
(Massey University)
Purpose – The importance of the European Union (EU) to international business cannot be stressed too greatly. Recently it has expanded to 25 country markets. Its total population has reached 455 million people, which is the world's largest economic organisation. Previous international marketing standardisation (IMS) studies focused on the EU are mainly descriptive in nature and they have not specifically examined issues related to firms’ operations in two or more EU country markets at one time. ...
35 Citations Source Cite
Published on Jan 1, 1966
Michael Polanyi26
Estimated H-index: 26
'I shall reconsider human knowledge by starting from the fact that we can know more than we can tell', writes Michael Polanyi, whose work paved the way for the likes of Thomas Kuhn and Karl Popper. "The Tacit Dimension", originally published in 1967, argues that such tacit knowledge - tradition, inherited practices, implied values, and prejudgments - is a crucial part of scientific knowledge. Back in print for a new generation of students and scholars, this volume challenges the assumption that ...
11.3k Citations
Published on Sep 1, 2006in Journal of International Marketing 3.60
Susan Freeman18
Estimated H-index: 18
(Monash University),
Ron Edwards8
Estimated H-index: 8
(Monash University),
Bill Schroder7
Estimated H-index: 7
(Monash University)
Abstract The authors identify the following key constraints that smaller born-global firms face: lack of economies of scale, lack of resources (financial and knowledge), and aversion to risk taking. The authors explore how such firms overcome these constraints by using technology to achieve competitive advantage and by networking competencies to develop a range of alliances and collaborative partnerships. Thus, the article focuses on a particular aspect of business-to-business marketing, namely,...
314 Citations Source Cite
Published on Sep 1, 2006in International Marketing Review 2.60
Fredric Kropp12
Estimated H-index: 12
(Monterey Institute of International Studies),
Noel J. Lindsay10
Estimated H-index: 10
(University of Adelaide),
Aviv Shoham36
Estimated H-index: 36
(University of Haifa)
Purpose – This study examines the interrelationships between aspects of entrepreneurial, market, and learning orientations, and international entrepreneurial business venture (IEBV) performance.Design/methodology/approach – Data were collected from 396 entrepreneurs and 143 senior managers from early stage, growth‐oriented firms in the Republic of South Africa. These firms had an international focus in that 20 per cent began exporting from their inception and the remaining 80 per cent either beg...
214 Citations Source Cite
Published on Dec 1, 1993in Academy of Management Journal 6.70
D. Harold Doty6
Estimated H-index: 6
(University of Arkansas),
William H. Glick27
Estimated H-index: 27
(University of Texas at Austin),
George P. Huber39
Estimated H-index: 39
(University of Texas at Austin)
Mintzberg's and Miles and Snow's configurational theories have both received widespread attention. Most researchers, however, have interpreted these theories in terms of categories of organizations rather than organizational configurations based on ideal types. We explicated the logical structure of configurational theories and developed a set of configurational fit models that are congruent with alternative assumptions of equifinality, which is the premise that multiple organizational forms are...
767 Citations Source Cite
Cited By21
Published on Jan 1, 2010in International Journal of Advertising 2.49
David A. Griffith44
Estimated H-index: 44
(Michigan State University),
Goksel Yalcinkaya10
Estimated H-index: 10
(University of New Hampshire)
17 Citations Source Cite
Published on Apr 18, 2013
Jose M. Pinheiro (University of Coimbra)
The concept of fit and its many applications in management research is discussed. An historical perspective is given and a pool of recent papers using fit concepts on several management research areas is inspected closer. The main purpose of this essay is to grasp the epistemological variety of approaches, concepts, applications, and measurability of fit, so as to establish context contributing to the formulation of future research questions involving such a concept and inherent dimensions.
Source Cite
Published on Nov 30, 2014in International Business Management
José G. Vargas-Hernández8
Estimated H-index: 8
(University of Guadalajara),
José Satsumi López-Morales1
Estimated H-index: 1
This paper aims to analyze the role of Mexican services multinationals and their impact in the global market place. The study aims to fill the existing gap in multinational service firms by clarifying the role of Mexican multinational service firms doing business in a context of economic globalization processes. This paper arises from the question on the increasing role of Mexican multinationals in supplying services in a more globalized economy based on the assumption that the share of the tota...
1 Citations Source Cite
Published on Jun 1, 2012in Service Industries Journal 1.26
Ian R. Hodgkinson7
Estimated H-index: 7
(Loughborough University),
Paul Hughes11
Estimated H-index: 11
(Loughborough University)
Strategic capital has emerged as a key source of competitive heterogeneity in the private sector. Despite this, little is known about the performance implications of strategic capital in public organisations. Adopting a resource-advantage perspective, we examine the performance implications of strategic capital for public leisure providers. Analysing data generated from public leisure providers, we find that effective strategy implementation enables leisure providers to exploit comparative advan...
4 Citations Source Cite
Published on Jul 1, 2010in Journal of World Business 3.99
David A. Griffith44
Estimated H-index: 44
(Michigan State University),
Goksel Yalcinkaya10
Estimated H-index: 10
(University of New Hampshire),
Roger J. Calantone61
Estimated H-index: 61
(Michigan State University)
This study examines whether marketing capabilities consistently mediate intangible capital on performance across institutional environments. A partial test of resource-advantage theory is conducted, examining the relationship between four intangible capital elements on marketing capabilities and consequent firm performance. The results, based upon samples of 239 importers in Japan and the U.S., indicate that human capital and relational capital influenced marketing capabilities, and that marketi...
26 Citations Source Cite
Published on Nov 18, 2014in Service Industries Journal 1.26
Ian R. Hodgkinson7
Estimated H-index: 7
(Loughborough University),
M.N. Ravishankar10
Estimated H-index: 10
(Loughborough University),
Michelle Aitken-Fischer1
Estimated H-index: 1
(Loughborough University)
Strategic resources are key inputs to strategy that can form the basis of superior service performance, yet there is scarce research on the strategic resources used by managers to realise ambidexterity: the simultaneous pursuit of alignment and adaptability. In this article, we draw on a qualitative case study of a leading European airline and examine the resource bundles used by managers in their orchestration of ambidexterity. Adopting a resource-advantage perspective, the study illustrates el...
7 Citations Source Cite
Published on Apr 1, 2013in Services Marketing Quarterly
D. Steven White11
Estimated H-index: 11
Godwin Ariguzo5
Estimated H-index: 5
Catharine Curran2
Estimated H-index: 2
The economy of the United States became predominately service oriented over 50 years ago. Research regarding the significance of the growth of the service sector in the U.S. economy remains scant. Using time series analysis, this article investigates the significance of growth in total U.S. service exports for the 1960–2011 timeframe and provides an econometric estimate of expected growth in U.S. service export volume for 2012 through 2014. Knowing the significance, growth rate, and expected vol...
2 Citations Source Cite
Published on Apr 24, 2009in International Marketing Review 2.60
César Camisón14
Estimated H-index: 14
Ana Villar2
Estimated H-index: 2
Purpose – The purpose of this paper is to provide an in‐depth appraisal of the internal drivers motivating firms to select cooperative internationalization processes.Design/methodology/approach – Building on the resource‐based view, and using a sample of 401 Spanish firms, the authors examine the direct and indirect effects of ability to internationalize on propensity for cooperative internationalization.Findings – Capabilities are a positive predictor of propensity for cooperative international...
24 Citations Source Cite
Published on Oct 1, 2011in Journal of Marketing Management
Roger Bennett24
Estimated H-index: 24
(London Metropolitan University),
Rita Kottasz12
Estimated H-index: 12
(London Metropolitan University)
Abstract Globalised educational environments and national pressures increasingly drive European universities and faculties within them to adopt both competitive (as opposed to co-operative) and strategic (rather than ad hoc) approaches towards the internationalisation of their activities. This study examines the degrees of implementation of competitive and/or strategic approaches to internationalisation of a sample of 92 European business schools. Several possible antecedents of competitive and ...
10 Citations Source Cite
Published on Apr 14, 2011in Journal of Global Marketing
A. N. M. Waheeduzzaman6
Estimated H-index: 6
(Texas A&M University–Corpus Christi)
ABSTRACT The study tests the consumption convergence hypothesis between developed and emerging markets over a 30-year period (1980–2009) with eight consumption variables: consumer expenditure on food, consumer expenditure on household goods and services, average consumption of calories per day, average consumption of protein per day, and possession of four durables: dishwasher, microwave oven, refrigerator, and washing machine. Socioeconomic influence on consumption convergence is also tested wi...
9 Citations Source Cite
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