The resource matching foundations of competitive advantage
Abstract
Purpose The extant international service marketing literature focuses heavily on the impact of globalization on the outward process of the internationalization of service firms. The purpose of this paper is to propose scholars examine international service marketing from a different perspective, that of the globalization of domestic markets and the existence of global segments throughout the world. Design/methodology/approach The paper uses...
Paper Details
Title
The resource matching foundations of competitive advantage
Published Date
May 30, 2008
Volume
25
Issue
3
Pages
262 - 275
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