Local Context and Global Strategy: Extending the Integration Responsiveness Framework to Subsidiary Strategy

The integration‐responsiveness ( IR ) framework is a leading analytical tool of global strategy but it is less valuable in explaining the heterogeneity of strategic choice for subsidiaries within an MNE . We propose an IRE framework of subsidiary strategy that complements the IR framework for the subsidiary level with a third dimension—selling to local versus export markets ( E ). Resource‐based considerations suggest that subsidiary strategies...