Antecedents to Customer Involvement in Product Development:
Abstract
The study examines the effects of environmental context (technological turbulence), industrial context (production technology routineness and product complexity), and organizational structure (formalization and decentralization) on customer involvement in product development and compares US and Chinese State-owned enterprise (SOE) manufacturers. The results show that customer involvement in product development is positively predicted by product...
Paper Details
Title
Antecedents to Customer Involvement in Product Development:
Published Date
Apr 1, 2004
Journal
Volume
22
Issue
2
Pages
244 - 255
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