How a Firm’s Competitive Environment and Digital Strategic Posture Influence Digital Business Strategy
Volume: 37, Issue: 2, Pages: 511 - 536
Published: Feb 2, 2013
Abstract
In this paper, we examine how the competitive industry environment shapes the way that digital strategic posture (defined as a focal firm’s degree of engagement in a particular class of digital business practices relative to the industry norm)...
Paper Details
Title
How a Firm’s Competitive Environment and Digital Strategic Posture Influence Digital Business Strategy
Published Date
Feb 2, 2013
Volume
37
Issue
2
Pages
511 - 536
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