Consequenses of design outsourcing on firm-level product strategy : A multiple case study within the furniture industry
Published: Jan 1, 2011
Abstract
This paper aims to explore the sourcing strategies of companies when contracting external design resources, i.e. how and why companies select and manage their portfolio of external design resources...
Paper Details
Title
Consequenses of design outsourcing on firm-level product strategy : A multiple case study within the furniture industry
Published Date
Jan 1, 2011
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