1 Winning by design: technology, product design and international competitiveness
Abstract
The crucial role of design in international competition is only now becoming fully appreciated. Based on a wide range of research in over a hundred leading companies world-wide 'Winning by Design' describes and analyses how good product design contributes to...
Paper Details
Title
1 Winning by design: technology, product design and international competitiveness
Published Date
Apr 1, 1994
Journal
Volume
15
Issue
2
Pages
230 - 231
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Notes
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