Strategic Implications of Emerging Chinese Multinationals:: The Haier Case Study

Volume: 20, Issue: 6, Pages: 699 - 706
Published: Dec 1, 2002
Abstract
null null Recent years have witnessed the emergence of Chinese multinationals with a presence in both developed and developing countries. Yet little is known about them. This paper presents a case study of one of the leading Chinese multinationals, the Haier Group. It addresses the internationalization strategy that has made Haier successful, factors influencing the strategy, and the strategic implications for both Western and Chinese...
Paper Details
Title
Strategic Implications of Emerging Chinese Multinationals:: The Haier Case Study
Published Date
Dec 1, 2002
Volume
20
Issue
6
Pages
699 - 706
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