Trust and TAM in Online Shopping: An Integrated Model
Abstract
A separate and distinct interaction with both the actual e-vendor and with its IT Web site interface is at the heart of online shopping. Previous research has established, accordingly, that online purchase intentions are the product of both consumer assessments of the IT itself-specifically its perceived usefulness and ease-of-use (TAM)-and trust in the e-vendor. But these perspectives have been examined independently by IS researchers....
Paper Details
Title
Trust and TAM in Online Shopping: An Integrated Model
Published Date
Jan 1, 2003
Volume
27
Issue
1
Pages
51 - 51
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